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Fire to Food Bank 365

The Fire to Food Bank 365 program was launched by Waterloo Fire Rescue in September of 2015. The goal of the program is to build awareness of the need for food assistance every day of the year. Simply put, individuals and families in need are hungry 365 days of the year, not just when a food drive is taking place. 

We know that fire stations are strategically located in our community to respond to emergencies. Similarly, it is important to consider that fire stations are therefore strategically located to drop off food donations, any time, any day of the year. When we effectively and efficiently leverage public assets we are creating public value.

We know this program is making a difference as non-perishable food items and cash donations increased by 181% in the first year. This program not only formalizes the efforts of emergency personnel but it also strengthens the relationship with the local Food Bank to create a bigger impact together.

This is why, at BackInService, a portion of our proceeds are donated to this program -- to help feed & support our local community. 


"Fire to Food Bank 365 capitalizes on what Waterloo Fire Rescue is already doing, and makes it better. This new program promotes food donations 365 days a year. This is a move toward sustainable food assistance in the Waterloo Region." 

 -- Richard Hepditch, Chief, Waterloo Fire Rescue

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